Craft beer for everyone. (OK, it’s 4 words, but still)
Since the first year, so I guess that makes it six.
Beer, beer and more beer.
At first we tended to focus on fire-related themes and the like (i.e., Pyro, Roasted, Parched, Fused, etc.) but as we’ve grown, we also started to included more locally related themes. Midway (our American Lager) pays homage to our neighborhood in St Paul and Most Coast (one of our IPAs) refers to the quantity of coast line we have here in MN (hint, it’s more than California, Oregon and Washington combined).